DIGITAL MARKETING

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. At Panda Desiign we combine all of these different channels to create the right campaign for your website.

Whether its to promote a new product or grow your existing business, we make it all possible by sharing your vision and helping you reach higher levels in growth.

SEARCH ENGINE OPTIMISATION (SEO)

Simply put, search engine optimisation (SEO) is the process of optimising the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

CONTENT MARKETING

Great content is the fuel that drives your digital marketing activities:

  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads

Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information.

SOCIAL MEDIA MARKETING

People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.

EMAIL MARKETING

Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic

FUTURE OF MARKETING

With the social media market growing faster than ever and short videos being key to engagements, users on platforms such as Facebook and Instagram are more likely to watch videos instead of reading long written adds. The world is moving faster than ever and no one has time to read long paragraphs. Which is why video marketing is the future.

Video Marketing allows you to:

  • Grab attention with animated banner ads
  • Educate your leads with explainer videos
  • Sell more with video catalogues and demos
  • Tell your business story to build relationship

WATCH VIDEO

OUR APPROACH

We have various ways of creating a marketing campaign. Combining different channels to create the perfect strategy for your website.

Ideas

Bringing your vision to life in a creative way

Video

If a picture paints a thousand words, what value is a video worth?

SEO

Great content always rises to the top

Social Media

Must be interesting, of value or amusing if you want people to share and engage

Pay Per Click (PPC)

Paying per click on websites like Google

Content Writing

We have a team of experts who help perfect your content

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